Meet Siteline: Growth Analytics for the Agentic Web
AI Search became a new discovery channel in 2025 and the AI agent may well become the newest marketing persona in 2026.
Consumers have increasingly offloaded product discovery, research, and decision-making to AI, which means website content is being evaluated, summarized and recommended by machines long before a human ever lands on visits the page.
The latest announcements from leading AI labs and emerging start ups make this shift clear:
- Open AI announced AgentKit to build and deploy agentic workflows & apps.
- Open Claw’s personal assistant went viral, unlocking mass appeal agents
- Anthropic released Cowork computer and web use agents off the back of success from Claude Code
How does this influence your product growth?
In 2025, Cloudflare reported that 30% of global web traffic now comes from bots and crawlers, and we’re seeing that share already growing in 2026.
Even though AI-driven referral traffic is still smaller than traditional search, it already shortens buyer journeys. AI assistants shortlist products before humans compare them, making visibility inside AI answers disproportionately valuable.
To get your product in front of the high-intent audience, you need to optimize your content, but this time - for both humans and AI.
Important: AI bots don’t crawl the web the way Google does. They bypass JavaScript, ignore cookies, and often fail to render dynamic elements. Because most AI bots request content directly from the server, their activity cannot be tracked by Google Analytics, so the struggle remains invisible to SEO and Growth experts willing to improve performance in AI platforms and Google AI Overview.
Poor ingestibility can lead low visibility and could be the culprit if your product or brand has a solid performance in SEO but legs behind the competitors in AI answers on ChatGPT and co.
Introducing Siteline
12 months ago we launched GPTrends to answer a simple question: "How often does my brand appear in ChatGPT?” The interest was immediate, but over the past year it’s become abundantly clear that simply simulating LLM responses is not nearly enough.
Running simulated prompts to check visibility is directionally useful, but without knowing what real users are asking (volume estimates from questionable third-party browser extensions don't cut it), the results can be misleading. That’s why we decided to make a major platform upgrade which is reflected in the new name and new vision.
Siteline directly measures AI agent and bot activity on your website - a strong early indicator for how AI understands your product and ingests your content. It then provides full visibility across the AI conversion funnel: from agent visits to citations and answer visibility, all the way to real customer referrals coming from AI apps.
Think of it as Google Analytics, but for AI agent traffic
Siteline helps you:
→ See which AI agents visit your site, which pages they hit, what info they're looking for and where they're getting stuck → Leverage these insights to both technically optimize your site to be agent-friendly, and understand which content is most compelling for this new audience
→ Tie the changes you make back to the growth outcomes you actually care about: new customers and purchases.
1/ Analyze bot & agent traffic
Monitor bot traffic over time to estimate the impact of your optimization efforts.
- Know exactly if you website or subdomains get visits from bots and agents and how often.
- Identify missed opportunities: see which bots or agents haven’t crawled your site yet.
- Drill down by bot type to see if your website is used for LLM training, search indexing or generating prompt replies for humans in real time.
- Track how well bots engage with your website looking at bounce rate, broken links, time to load, etc.
To learn more about various bot types and understand their purpose, visit our AI Agent directory.
2/ Inform your on-site content strategy
Get insights on your content performance & grow your authority for both AI and humans
- Check which pages are trending to turn them into your evergreen content.
- Spot underperforming pages and uncover why they’re overlooked (e.g., missing schema, slow load, or thin topical depth).
- Group pages by categories to see how your blog, docs, case studies, or commercial pages perform.
- New! We automatically map your pages to topical clusters to see which themes attract agent attention and where to expand your content strategy. No imports or tagging needed on your end
- Coming soon: Import your own page taxonomy or topic tagging
3/ See how your onsite optimization efforts convert into human traffic
Cross-reference insights from AI Agent Analytics and Visibility Tracking tools, to validate your optimization strategy
- Optimizing specific pages for more crawls from AI? See if it helps to get more citations for key prompts in your product category
- Analyze which competitors get cited, to spot the gaps or make your similar content more discoverable.
- Align offsite strategy by checking third-party platforms mentioning your product or competitors.
- Coming soon: Track human visits and conversions from ChatGPT and other platforms with UTM parameters.
To see this approach in action check out this case study with Cerbos. Their team managed to improve their cross-platform visibility from 18% to 45%, securing a #1 ranking for key product category prompts.
Monitor the full path from crawl to conversion
With the new AI Agent Analytics, GPTrends covers the whole customer journey, from AI discovery to human conversion, allowing SEO and Growth experts build data-driven strategies and monitor results on the go.
Monitor for free
AI Agent Analytics is a forever-free part of Siteline. Just like Google Analytics, the tool will require a quick implementation to enable server side tracking. There are three integration methods, which you may choose, depending on your tech stack.
Start with AI Agent Analytics with a forever free plan. Get started today