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Cerbos

How Cerbos turned AI Search into a measurable growth channel

Cerbos is an authorization platform for enterprise software and AI. In a competitive cybersecurity tooling landscape, they needed AI visibility to drive acquisition.

Industry

Developer Tools / Authorization

Target Audience

Software Engineers and CTOs

Website

cerbos.dev
2.5x
increase in AI Search visibility
7th → 1st
increase in AI Search rank
+230%
increase in agent and crawler visits from major AI platforms

Context: Gaining early-mover traction

Deeply technical audiences are among the first to search for solutions through AI chatbots. Cerbos recognized this shift early. Building on a solid SEO foundation and proven product–market fit, they saw AI Search as their next growth channel and a way to future-proof their product visibility in digital. Partnering early with Siteline, they set out to answer the following questions:

  • How do we improve AI search visibility to reach new customers in a cost-effective way?
  • What content and topics should we focus on to improve our rank in AI Search?
  • How to track and measure our performance and results in AI Search?
"Our customer base is highly technical; they are at the forefront of this AI Search boom, so if our competitors get mentioned and we do not, we will miss out on potential customers. It was a no-brainer to start with AI Search"
Anna Paykina
Anna Paykina
Product Marketing - Cerbos

Approach: From guesswork to data-driven discoverability

Cerbos ran an initial analysis with Siteline Visibility Tracking feature. They identified prompts and topics critical for their product category and saw how they performed against competitors. The report also gave them an overview of the sources cited by the LLMs, to build initial assumptions for the on-site and off-site content strategy.

AI visibility tracking comparison table

Initial AI visibility results

Building a solid technical foundation

There were already plenty of insights to start optimization. However, following the best-practices from the traditional SEO, it was important to make sure there were no technical issues: were all AI bots able to crawl their site and all their content?

Siteline's Agent Analytics audit confirmed that AI bots could successfully crawl the Cerbos site, validating that their technical setup was solid and AI-accessible.

  • Now they knew exactly that their website got visits from bots and agents and how often.
  • Drilling down by bot type, they made sure their website was used for LLM training, search indexing and generating prompt replies for humans in real time.
  • Checking which pages got most bot requests, they identified their trending and underperforming content.
AI agent and bot visits by topic visualization

AI agent, bot and crawler requests by category

"We have open conversations with the Siteline team on Slack; it doesn't even feel like traditional support, it feels like a partnership. We're constantly sharing insights and ideas. I've never had that kind of experience with any other platform, and that's what really moves the needle"
Sergei
SEO Specialist

Bringing insights to action

By cross-referencing the insights gathered on the Siteline platform with their SEO knowledge, Cerbos was ready to optimize their content at scale.

  • With Visibility Tracking they identified underperforming prompts and topics and updated relevant articles, adding FAQs and additional content.
  • They went further with Agent Analytics, uncovering real prompt volume from ChatGPT users, revealing where to focus content efforts to answer questions real humans were asking.
  • Siteline's Recommendations feature helped Cerbos strike the right balance—showing what new content to create and which existing articles to improve. What stood out was how aligned the suggestions were with traditional SEO logic. It was practical, actionable guidance that made sense to the team.

Results: Improved visibility by month 3

While AEO takes time, Cerbos saw movements in early indicators within a few weeks and substantial changes to visibility at the 2-3 month mark.

Cross-platform visibility increased
"Siteline turned AI search into a measurable channel for us. The insights revealed where our brand was being mentioned, where it wasn't, and how to act on that. After a couple months of strategic optimization our overall AI visibility rose by 2.5x, and we've landed real deals directly from AI search traffic."
Anna Paykina
Anna Paykina
Product Marketing - Cerbos

The bottom line

AI search is rapidly gaining ground on traditional search engines like Google. The early adopters who take it seriously now will be the ones who benefit most as it matures. Tools like Siteline can make a huge difference if you set it up properly and have the SEO wits to go from insights and data to actions. Cerbos shows that wins in this space aren't one-off; they can be repeated and scaled for long-term impact.

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How Cerbos turned AI Search into a measurable growth channel

See how Cerbos used Siteline to improve AI search visibility and turn AI search into a measurable growth channel.

Context: gaining early-mover traction

Deeply technical audiences are among the first to search for solutions through AI chatbots. Cerbos recognized this shift early and treated AI Search as their next growth channel and a way to future-proof product visibility.

  • Improve AI search visibility in a cost-effective way.
  • Identify which content and topics matter most for AI Search.
  • Track and measure performance in AI Search over time.

Approach: from guesswork to data-driven discoverability

Cerbos started with Siteline Visibility Tracking to identify prompts and topics critical to their category, understand how they performed against competitors, and review the sources AI platforms cited in their market.

They then used Agent Analytics to confirm that AI bots could successfully crawl the site, validate technical readiness, and identify which pages and topics were receiving the most agent attention.

Results

By combining Siteline insights with strong SEO execution, Cerbos improved content, prioritized high-opportunity topics and built a measurable AI Search workflow.

  • Overall AI visibility rose by 2.5x.
  • AI Search became a measurable acquisition channel.
  • Bot and agent analytics revealed which content to improve next.

The bottom line

Cerbos shows that AI Search wins are repeatable when teams combine solid technical foundations, clear visibility data and disciplined content execution. Early adopters who act now can build compounding advantages as AI Search matures.